A Shift from Social to Organic Traffic

The Problem

Our client’s problem was that 90% of their traffic was coming from social media – mainly, Facebook. They found themselves in a typical “all eggs in one basket” situation and worried that if something were to happen to their Facebook reach, sales would suffer.

They also wanted to tap into the potential of SEO in hopes of drawing in more consistent, highly-targeted traffic.

After all, they knew that once their site was optimized, they could generate traffic for the long-haul. Their success with Facebook, by contrast, depended on constant posting or cycling through paid ads, and they were at the mercy of the social platform’s whims.

Problem was, they were extremely busy with running their business and didn’t have the time or knowledge to tackle SEO on their own.

They needed expert help.

The Platform: Shopify Plus

Our client came to Whitecap SEO through a referral from a trusted Shopify Plus Merchant Success Manager. That’s because their ecommerce website is hosted on Shopify Plus – one of the most secure and trusted hosted platforms for online stores and brands.

Shopify Plus is known as the “world’s most scalable and robust platforms” for growing and thriving eommerce businesses.

Shopify Plus features include:

• Cloud-Based Hosting

• Fast Servers with 99.98% Uptime

• Seamless Integration with IT Platforms

• Easy Customization through API and the App Store

• 24/7 Support

All of these features and more make it one of the best ecommerce platforms for enterprises.

Why Whitecap? – the Shopify SEO Experts

Whitecap SEO has been working with Shopify merchants since 2009, becoming one of the very first Shopify Experts in 2012. Since Whitecap SEO is uber familiar with all that Shopify Plus has to offer – and how to search engine optimize websites hosted on the platform – our client turned to us for their SEO needs.

They needed a Shopify Plus-familiar SEO agency that would get it right from the very beginning through a strategic, ecommerce-oriented approach.

Our goal was then to help them increase their presence in organic search and boost sales through their online store.

The Solution

Once they decided that Whitecap was the right fit for them, it was time to get the ball rolling.

Here’s the SEO work we did in order to get them the targeted, high-volume traffic they wanted:

Full Site Audit

First, we started off by running a comprehensive website audit. This was a way to assess the existing SEO status of their website, find off and on-site issues, and lay out a plan for what needed to be fixed.

We took a deep-dive into the data to see where users were coming from, how the website was performing, and what errors needed to be addressed right away.

On-Page Ecommerce SEO

With the website “checkup” in front of us, we conducted extensive keyword research and competitive analysis in order to create a custom SEO roadmap. This became our plan-of-action when it came to optimizing category pages, increasing website speed, fixing technical issues, and optimizing content.

Monthly SEO Consulting

In our monthly SEO consulting, the biggest projects we took on were redoing the main navigation, creating new landing pages, and optimizing existing pages.

We also did a fair amount of recategorizing what products were included on the category pages, which ultimately helped with organization and user-friendliness. And, with a new homepage design, the look of their website got a makeover as well.

The Results

Besides creating an attractive new look and adding better on-page navigation, the results of our SEO efforts were outstanding.

The website saw an 85%+ increase in organic Users after 1 year of engagement. New Users and Sessions also went up a whopping 95%.

Not only did the fashion ecommerce store see a huge increase in traffic, but we generated increased sales as well. By now driving targeted traffic, we were able to increase the brand’s conversion rate thereby more than doubling the site’s organic revenue.

The Benefits

Through working with Whitecap SEO, our client both increased organic traffic to their website and generated more online sales.

The top benefits of our client investing in their SEO included:

✓ Adding an alternative traffic source beyond Social

✓ Generating more targeted, organic traffic

✓ More intuitive navigation on the website

✓ Higher conversion rate and increased sales

The Takeaway

To build a thriving business, your digital marketing strategy needs to be made to scale. That means diversifying where you get your traffic and sales.

If you feel like your ecommerce business isn’t reaching its full potential, it’s time to consider SEO. SEO is a long-term strategy that draws in highly-targeted traffic that’s ready to buy.

Even better, you aren’t at risk of your business taking a major dip due to changing social media trends.

At Whitecap SEO, we optimize ecommerce websites top-to-bottom to give search engines an incentive to show your website to the kinds of customers you want to reach. No shady tactics or “hacks”. Just a real, data-driven SEO strategy that’s ideal for growing brands that are serious about outranking the competition.