About Whitecap SEO

We’re proud to be an ecommerce focused SEO agency that continuously delivers outstanding results for our clients.

Our Story

As entrepreneurs ourselves, we were first drawn into the world of search engine optimization through our personal efforts to optimize our own websites. Eventually, what started as a learning experience evolved to become our passion and profession. 

Armed with years of SEO expertise, we now focus on helping businesses of all sizes compete online by providing them with tailored support. Our goal is to craft the right white hat strategy for every customer to help them maximize their search engine rankings, traffic, and sales.

Why We’re Different

We don’t just know SEO; we know ecommerce. This niche expertise allows us to offer a specialty service to our customers that sets us apart from other agencies in our industry.

Every strategy and process we implement is designed with the unique needs of ecommerce owners in mind. After all, the goals and challenges you face are unlike those of any other business - shouldn’t your SEO strategy reflect that?

We certainly think so.

Learn more about how Your Business Can Benefit from Our Team of Ecommerce SEO Experts.

Meet your SEO Experts

  • Michael Salvo

    Is the Founder of Whitecap SEO. He was the in-house SEO for the popular online custom apparel company Custom Ink. Michael studied Entrepreneurship and Business Management at Northeastern University in Boston and worked for Hewlett-Packard directly after college.

  • Eric Kamangu

    Is the SEO Director at Whitecap SEO. He has been working as a digital marketing consultant since 2007. He previously served as the Head of SEO in the Toronto office of one of the largest global digital marketing and advertising agency networks. Eric is growth-minded, an analytical thinker, and adapts quickly to new challenges. He studied Global Business at Laval University and holds an MBA.

  • Jarek Rozynski

    Is the PPC Director at Whitecap SEO. He holds all 5 Google AdWords certifications and formerly worked at Google’s Toronto office. He brings over 12 years of marketing experience from companies big and small, including Capital One and Vodafone. Jarek has worked on a wide range of accounts, both in the B2C and B2B space, and is a passionate problem solver.

  • Anais Elanko

    Anais Elanko is an Account Manager at Whitecap SEO. With over a decade of marketing expertise spanning luxury, beauty, consumer goods, and service industries, Ana brings a wealth of knowledge and a results-driven approach to the team. She holds a Master’s degree in Strategic Marketing and an Advanced Marketing Certificate from the University of Toronto, underscoring her deep academic foundations in the field.

  • Jennifer Anderson

    Is an SEO Specialist at Whitecap SEO. She began her ecommerce career in 2001, when she became the Marketing Manager for a startup where she helped grow their business over 13 years. In 2016 Jennifer started a new freelance career to use her 15 years of digital marketing experience to help other companies with their SEO and marketing strategies.

  • Abigail Bermudez

    Is the Business Manager at Whitecap SEO. Backed by years of experience, she works tirelessly behind the scenes to keep things running smoothly and help the team stay organized. Hardworking, creative, and a true team player, Abby has a “can-do” attitude and affinity for multitasking that allows her to resolve any problem quickly and efficiently.

  • Andrea Anguas

    Andrea Anguas is an SEO Specialist at Whitecap SEO, whose career started in 2016 with a focus on outreach management, giving her 6 years of experience in link building. In 2018, she became an SEO Executive, where she helped plan, build, and grow  a portfolio of five affiliate and ecommerce websites with on-page, off-page, technical SEO, and CRO, furthering her experience and skillset.

“We highly recommend Whitecap SEO for your organic search and paid search needs. From the start of our site audit and continuing with monthly consulting, the Whitecap team takes the time to understand our business needs and drives strategy to support our short and long-term objectives. We continue to see incredible results in traffic and revenue - both through organic and paid search, especially in our key categories.”

— Ghirardelli Chocolate Company