Ecommerce PPC Management
Target ready-to-buy shoppers and generate increased sales with Whitecap—your go-to ecommerce paid search agency.
Reach the right customers at the right time.
Want your ads to be seen by the users who are most likely to make a purchase?
Get your brand in front of conversion-ready shoppers with highly targeted Pay-Per-Click (PPC) advertising.
Real Results from Our Pay-Per-Click (PPC) Clients
200%
Increase in Monthly Revenue
Retailer A achieved $18k in monthly non-branded revenue, compared to their 6-month average of $6k.
14x
Return on Advertising Spend
Retailer B achieved 14x ROAS, compared to their 3-month average of 6x and 6-month average of 5x.
$73k
In Monthly Revenue
Retailer C achieved $73k in monthly revenue, compared to their 3-month average of $22k and 6-month average of $18k.
Paid Advertisement Setup Services
Connect with new audiences, increase traffic, and drive more sales with Whitecap’s ecommerce PPC services:
✓ Keyword research
✓ Text and display campaign and ad group creation
✓ Text ad creation, including all applicable ad extensions
✓ Geo targeting
✓ Remarketing lists
✓ Landing page optimization recommendations
✓ Display ad creation recommendations
Ongoing Paid Ads Campaign Optimization
Already have a PPC advertising strategy in place? Keep up the momentum with ongoing PPC management:
✓ Keyword optimization (positive and negative keywords)
✓ Text and display ad testing and optimization
✓ Google Shopping management
✓ New campaigns and ad groups creation
✓ Bid management
✓ Landing page optimization and testing recommendations
✓ Quality score optimization
✓ Monthly reporting of key stats
#1 Trusted Ecommerce Google Ads Agency
Keeping Google happy is the foundation of any good search engine marketing (SEM) strategy. That's true whether you are dealing with organic search or Google Ads.
Ecommerce brands have unique needs and challenges when it comes to setting up and monitoring Google Ads campaigns, which is why it's essential to partner with a trusted ecommerce Google Ads agency.
Our PPC Director is well-equipped to manage every aspect of Google Ads account setup and management for ecommerce brands, as he formerly worked at Google and holds all Google Ads certifications.
From setting up Google Merchant Center to optimized landing pages, text ads, image ads, expanded text ads, and more, Whitecap is your trusted partner through every step of unleveling your Adwords campaigns.
GOOGLE SHOPPING ADS
You may have heard about both Google Shopping Ads and Google Search Ads, and wondered which is right for your brand. The truth is, both types of campaigns can run at the same time.
Google Shopping campaigns are essential product listing ads. These contain the product image, title, and price — all the vital information a user will consider when making a purchase decision.
Smart Shopping Campaigns have the potential to generate a high volume of clicks and sales, since they position all the key details of your product directly in front of interested shoppers
GOOGLE SEARCH ADS
Google Search Ads, on the other hand, are text-based ads that appear at the top of the search engine results pages.
Because these ads do not feature images, having excellent ad copy is essential. Taking advantage of features such as dynamic search ads and responsive search ads can elevate your Google Ads performance.
Ultimately, both Shopping Ads and Search Ads can be utilized in your Google Ads campaign strategy to target interested users at all stages of the customer journey.
Seasoned Bing Ads Agency
Though Google is by far the most popular search engine, for many brands, taking the time to invest in Bing Ads account setup can be well worth the effort.
Is your brand currently targeting Bing users through paid search ads? If not, you may be losing valuable clicks and sales to your competitors who are.
Bing Ads vs Google Ads
Google Ads marketers are often surprised to hear that we recommend advertising through other search engines, like Bing. But the truth is, both ad platforms have their place in a well-designed PPC strategy.
Many brands don't advertise on Bing, meaning there is less competition for advertisers. Bing's audience tends to be older with more disposable income, so brands who create campaign ads there may enjoy higher conversion rates. You can often get better value for your ad spend, too.
Where Google excels in its size. Google campaigns have the potential to reach a much larger audience, and in recent surveys, nearly two-thirds of all respondents said they have clicked a Google Ad before.
Our PPC Director can guide you through the unique benefits of each advertising platform for your brand, to optimize your paid search ad spend.
Grow your business one click at a time with paid ads management services for ecommerce.
Whitecap SEO: Leading Ecommerce PPC Agency
Whitecap helps ecommerce businesses increase traffic and grow sales by advertising on the paid platforms that deliver the biggest impact, diversifying strategies based on each search engine market.
We manage every aspect of your PPC campaigns, from keyword research and ad creation to bid management and reporting.
OPTIMIZE FOR CONVERSIONS
Your ideal customer is out there, and they're searching for you right now. Our targeted solutions will help them find you. Unlike most SEO consultants, our strategies were uniquely developed for Shopify ecommerce.
IMMEDIATE IMPACT
Tired of waiting for results? See the impacts of your PPC campaigns in days or weeks, not months or years. Google Ads give your brand a boost as soon as they begin displaying—and you only pay when someone clicks.
#1 GOOGLE ADS FOR ECOMMERCE AGENCY
Our PPC Director knows a thing or two about Google Ads management. Not only does he hold all 5 Google AdWords certifications, he was previously employed at Google and has direct insights into how they operate.
Testimonials from Ecommerce PPC Clients
Ghirardelli Chocolate Company
“We highly recommend Whitecap SEO for your organic search and paid search needs. From the start of our site audit and continuing with monthly consulting, the Whitecap team takes the time to understand our business needs and drives strategy to support our short and long-term objectives. We continue to see incredible results in traffic and revenue - both through organic and paid search, especially in our key categories.”
Results-Driven Google Ads Management for Your Online Store
PPC advertising is one of the fastest, most effective, and most cost-efficient ways to grow your ecommerce business—if you have a solid PPC management strategy in place.
Like with all forms of search marketing, the success of your PPC campaign depends on the strength of your keyword research, competitor analysis, ad placement, landing page optimization, and other technical factors.
Whitecap SEO delivers PPC management services (including Google Ads management, Bing Ads/Microsoft Advertising management, and more) that grow your ecommerce business.
What Makes Whitecap SEO the Best PPC Agency?
✓ Proven Results (i.e. Conversions/ROAS)
✓ Clear, Consistent Reporting
✓ Month-to-Month Contracts
✓ Unique Google Expertise
Shoppers are searching for your products right now—will they find your brand?
Reach your target audience with carefully crafted PPC advertising. With years of Google Ads management experience, Whitecap is your trusted expert in creating, launching, optimizing, and managing paid search campaigns.
Frequently Asked Questions
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PPC is short for Pay-Per-Click. It refers to a type of search engine marketing (SEM) where the advertiser creates ads and pays each time their ad is clicked.
Google Ads are the most well-known type of PPC ads, but Google isn't the only ad platform that marketers can take advantage of. Unlike other forms of search engine marketing, such as SEO, Google Ads have the ability to generate major results in a short period of time.
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Is it worth it to run Google Ads? We'll let the numbers speak for themselves:
89% of buyer journeys start with a search engine (source)
58% of consumers purchase a product or service online every week (source)
88% of consumers conduct online research before purchasing a product, either online or in a physical store (source)
In summary? Yes, Google Ads have the potential to be one of the most valuable tools in an ecommerce brand's marketing toolkit.
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If a brand is already using Google Ads, is it worth it to advertise on Bing Ads too? The truth is that both ad platforms have their pros and cons, and there is no reason to advertise solely on one platform versus the other.
Ultimately, whether or not advertising on Bing is worth it depends on the specifics of your brand and your products. Our PPC Director can review your current paid search strategy to determine if it would be worth expanding to other ad platforms.
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Compared to Google Ads, Bing Ads generally have a lower cost-per-click. Keyword bidding on Bing is also less competitive compared to Google Ads, and your ads may appear higher on the search engine results pages.
Though Bing Ads have a smaller audience than Google Ads, it can often be worth incorporating both into your SEM strategy.