Ecommerce Agency Services
Whitecap helps online ecommerce retailers increase their website traffic and rank above the fold with ecommerce SEO strategies and conversion-focused ads services.
What is an Ecommerce Marketing Agency?
An ecommerce agency is a specific type of internet marketing agency that specializes in working with ecommerce brands to support and grow their website traffic, conversions, and revenue. A typical ecommerce agency consists of a team of digital marketing experts — each with their own roles and areas of expertise — through various marketing tactics.
Broadly speaking, an online marketing agency focused on ecommerce may utilize a variety of channels and ecommerce marketing services to drive growth for their clients, including search engine marketing, social media marketing, email marketing, influencer marketing, content marketing, and more.
Regardless of the area of focus, there is always one ultimate end goal when it comes to ecommerce marketing: increasing sales for the retail brand.
Whitecap SEO: The Leading Ecommerce SEO & Google Ads Agency
Whitecap is a leading digital marketing agency that specializes in developing search engine optimization (SEO) and paid search advertising (Google ads) strategies for ecommerce businesses.
Our services range from keyword research, technical SEO audits, content creation, and on-page SEO optimizations to setting up and managing Google Ads campaigns for ecommerce brands specific to your target audience. We take a holistic approach to ecommerce marketing that leads to measurable, long-term results.
Ready to maximize your targeted traffic and sales through data-driven digital marketing tactics?
Contact Whitecap, the preferred ecommerce agency.
Ecommerce Agencies vs. SEO Companies
The Indispensable Role of an Ecommerce Advertising Agency
Not sure whether you should be looking for an ecommerce agency or SEO agency to support your brand? Naturally, there is a lot of overlap between the two.
Both fall under the broad umbrella of digital marketing companies, and some companies — like Whitecap — can be classified under both labels.
That said, not all SEO agencies are ecommerce agencies!
For retailers looking to grow their online visibility, it is essential to partner with an agency that specializes in ecommerce marketing. These are agencies that understand the unique challenges and opportunities present in the online marketplace.
A good ecommerce agency will specifically focus on optimizing your website to drive more traffic, more conversions, and ultimately, more revenue. This is done through tactics such as paid ad campaigns and various SEO deliverables, including technical SEO audits, creating blog content, and optimizing product pages and category pages.
SEO companies that are not ecommerce-specific can inadvertently steer retailers in the wrong direction. They may be able to increase your reach and even deliver more traffic to your site, but will those visitors convert to customers?
This is the dividing line between a typical SEO agency and top digital marketing companies, like Whitecap.
How They Differ in Digital Marketing
Another factor that should not be overlooked when it comes to choosing a digital advertising agency is whether or not their search engine marketing tactics are in line with Google's terms of services. This may seem like a given, but you might be surprised how many SEO companies are so focused on delivering results that they resort to shady practices — commonly known as black hat SEO.
By comparison, white hat SEO tactics stay within the rules and guidelines set by search engines. Websites that adhere to these best practices also tend to offer a better user experience — another top priority for ecommerce brands.
As our name implies, Whitecap strictly utilizes white hat SEO tactics. When combined with our conversion-focused paid advertising strategies, the end result for our clients is long-term, sustainable growth that strengthens your brand reputation and continues to drive conversions.
Why Hiring a Search Engine Marketing (SEM) Ecommerce Agency is a Great Investment
The ecommerce landscape is becoming more and more competitive year after year. What steps are you taking to cut through the noise and ensure your brand, your website, and your products get noticed by the right users?
Partnering with a qualified search engine marketing agency is one of the best investments you can make in your business. Paid search ads help your brand get noticed quickly and drive rapid results, while SEO builds a strong foundation to strengthen your organic traffic and sales for the long haul.
Our experts focus their marketing efforts on various phases of the buyer's cycle, leveraging all types of visitor search intents. This allows us to funnel targeted traffic into segments that deliver the highest impact within our digital marketing campaigns.
Whitecap's Ecommerce Agency Experts Work with All Major Ecommerce Platforms
We currently provide digital marketing services to the following ecommerce platforms:
Shopify
Whitecap is the preferred Shopify SEO agency for Shopify and Shopify Plus business owners looking to grow their organic traffic and sales. Shopify is an excellent platform with many user-friendly SEO features built in. Combined with our technical SEO expertise, we are able to craft the perfect search engine marketing solution for Shopify stores.
Magento
Looking for an SEO agency that specializes in Magento SEO? Not many search engine marketing agencies can make that claim, but Whitecap can. Through our work with Magento businesses over the years, we have seen how the Magento platform lays a solid foundation for SEO. Our digital marketing services are designed to take your Magento site to the next level.
BigCommerce
In need of a digital advertising strategy to help you drive more traffic to your BigCommerce store? You've come to the right place. Whitecap has worked with numerous BigCommerce agencies to optimize their organic and paid search performance. Our BigCommerce SEO strategies go beyond vanity metrics to deliver the results that really matter: conversions.
Volusion
Whitecap brings years of Volusion SEO experience to the table to help businesses like yours scale their online stores to new heights. We know that no two brands are the same, which is why we never take a cookie-cutter approach to SEO. Our Volusion SEO services are tailored to the needs and goals of each business.
We Can Even Help You Migrate to or from Any Ecommerce Platform Safely
Considering making the switch from one ecommerce platform to another? Regardless of which platform you're starting on or where you're headed, protecting your hard-earned organic traffic and sales is essential during this process.
While many digital marketing agencies provide website migration services, they often aren't able to handle the nitty gritty technical SEO details. This may not seem like a big deal at first, but weeks or months after the migration, your sales may suddenly tank. We've seen it happen time and time again.
Fortunately, these kinds of traffic crashes are preventable if you keep SEO in mind before, during, and after the migration process. Save yourself the headache of an SEO migration disaster and contact our team of search engine optimization experts.
Outrank the Competition with Search Engine Optimization
What makes Whitecap your trusted partner in ecommerce SEO?
Our experts don't just know search engine optimization — they know ecommerce. While other search engine marketing agencies may have the skills needed to drive more clicks to your website, if those users aren't converting, then what's the point?
When you partner with an ecommerce SEO agency like Whitecap, you can expect the results that matter: more organic sales and revenue.
These are some of the real results we have achieved for our SEO clients:
185% Year-over-Year Revenue Increase
Client A achieved $127.5k in monthly organic revenue, compared to their 12-month average of $52.6k — a year-over-year revenue increase of 185%.
#1 Google Ranking for Target Keywords
Client B achieved the #1 Google ranking for their top target keywords in just two months.
65% Year-over-year Traffic Growth
Client C achieved 13.1k monthly organic visits, compared to their 12-month average of 8.3k visits — a year-over-year traffic increase of 65%.
Grow & Scale Your Business with Google Ads Management
Running Google Ads is one of the best ways to get your products in front of users who are searching for products like yours right now. Paid search results appear above organic results on the search engine results pages, giving your products the best possible odds of being seen by the right users.
Also known as search engine marketing or pay-per-click (PPC) advertising, our paid search ads services include complete setup and ongoing optimizations.
These are some of the real results we have achieved for our Google Ads clients:
200% Increase in Monthly Revenue
Client A achieved $18k in monthly non-branded revenue, compared to their 6-month average of $6k — a 200% increase in monthly revenue.
14x Return on Advertising Spend
Client B achieved 14x return on advertising spend (ROAS), compared to their 3-month average of 6x and 6-month average of 5x.
$73k in monthly revenue
Client C achieved $73k in monthly revenue, compared to their 3-month average of $22k and 6-month average of $18k.
Ready to get started?
Contact the Ecommerce Experts at Whitecap SEO
Featured Testimonials
Ghirardelli Chocolate Company
“We highly recommend Whitecap SEO for your organic search and paid search needs. From the start of our site audit and continuing with monthly consulting, the Whitecap team takes the time to understand our business needs and drives strategy to support our short and long-term objectives. We continue to see incredible results in traffic and revenue - both through organic and paid search, especially in our key categories.”
Custom Ink
“Michael is a pleasure to work with. His positive attitude is infectious. He has strong knowledge about the nitty gritty of search engine optimization and understands the key factors that make the needle move in driving more traffic and revenue to a web site. He practices legitimate white hat SEO and understands that search marketing is a long-term investment and that the little details matter if you want to rank well, draw clicks and convert!”
Bucketfeet
“I highly recommend Whitecap SEO as your go-to company for everything search marketing related. After multiple informative phone consultations with Michael Salvo, we hired Whitecap SEO to conduct a full site audit and set up the SEO groundwork for our company. We were extremely pleased with the measurable results and the team proved themselves knowledgeable in every facet of search marketing. I enthusiastically recommend Whitecap SEO without hesitation and look forward to working with them in the future on our search marketing initiatives.”