The ecommerce industry has been buzzing about the rise of Artificial Intelligence (AI) and what this new technology means for the future of online retailers, search engine marketing (SEM), and search engine optimization (SEO).

The expanded use of Artificial Intelligence (AI) is changing many facets of our lives. From ChatGPT to OpenAI, this cutting edge technology continues to evolve and expand.

For ecommerce operators, the importance of understanding keyword search intent cannot be overstated. By knowing why users are searching for products and other keywords related to your brand, you can create content that is better suited to those search intents and drive more targeted, high-converting traffic to your online store.

If you’ve ever wondered what is white hat seo, gray or black hat seo, we cover each in this guide. We'll prove why "Whitecap" is the way to go for your brand.

Shopify is one of the world’s most popular ecommerce platforms, used by millions of merchants worldwide. But is Shopify good for SEO? This is one of the top queries we hear from retailers considering making the switch to Shopify for their online stores.

Technical SEO is a fundamental component of any good ecommerce marketing strategy. While conducting keyword research and creating targeted blog posts are important tasks, ultimately, great content won’t get you far if Google and other search engines can’t find, crawl, and index your site. That’s where technical SEO comes in.

Customer lifetime value (commonly abbreviated as CLTV, CLV, or LTV) is one of the most important ecommerce metrics for any business to track. In short, CLTV is a metric that indicates how valuable a single customer account is to your company across their entire “lifetime,” ie. throughout the business relationship.

For online retailers, the start of a new year means new ecommerce trends to navigate.

As a result of the COVID-19 pandemic, the ecommerce industry has undergone monumental changes over the past two years. While this situation has certainly created its fair share of challenges and disruptions, it has also generated opportunities for brands to connect with their customers in new ways.

Blogs are one of the most effective tools for expanding your ecommerce brand’s reach. They provide a unique opportunity to discuss relevant product-related topics using target keywords that you may not be able to utilize on your category and product pages.

In this ecommerce SEO 101 guide, we will discuss some of the basic strategies ecommerce retailers can begin implementing today to drive more traffic to their online stores.

Ecommerce brands have the unique SEO challenge of managing thousands of product pages and category pages. When dealing with such a large volume of webpages, it becomes vitally important to use every tool at your disposal to help your most valuable pages rank and be seen by your customers.

Robots.txt files are an important tool to have in your technical SEO tool belt. Much like other technical SEO elements (such as schema markup, canonical links, and 301 redirects) the goal of robots.txt is to optimize your ecommerce website to make it easier for search engines to understand and crawl.

Imagine the following scenario: your ecommerce SEO strategy seems solid, and your brand is successfully driving more traffic to your online storefront than it was a few months ago...yet purchase volumes are mostly flat. What’s the deal?