
Whitecap SEO Blog
Read our latest search engine optimization articles, insights on how to get the best SEO results for your site, & ecommerce SEO tips on how to grow your traffic and revenue.

How COVID-19 is Impacting Ecommerce in 2021 & Beyond
One year ago, the COVID-19 pandemic rocked the retail industry. Now, we’re taking an in-depth look at the ways in which ecommerce and online shopping habits have been permanently reshaped. Keep reading for a forecast of the ecommerce landscape, plus tactics to help retailers successfully navigate these changes and come out on top.

Schema Markup for Ecommerce SEO: What You Need to Know
Schema markup is an exciting, powerful, and underutilized component of search engine optimization—especially for ecommerce businesses. Schema markup, or structured data, helps search engines like Google better understand your content, and also powers rich snippets.

2020 SEO Trends to Expect
As we begin this new year, it’s a smart idea to take a critical look at the trends on the horizon of the SEO landscape, and map out your route to staying competitive. We asked our SEO experts here at Whitecap to compile their insights and predictions for key 2020 SEO trends.

Shopify Unite 2019: What to See + Where to Eat During the Toronto Event
Attending Shopify Unite 2019 in Toronto? Check out some of the best sights, restaurants, and bars in the area during your visit. Best tips from Toronto locals for attendees.